Wonder why they even chose Fett as their first foray into the Star Wars line. He's popular and all, but not really a character I'd consider iconic enough to get the ball rolling. If it was Vader, or Luke+Yoda etc. then yea that would defo make more sense.
I have to disagree with this. the best villain next to vader and he literally had less than 5min total in the movies. fett sells better than almost anything else star wars related. it was a smart move to pick him first in my opinion.