Since Sideshow is only distributing this item, not manufacturing, they are likely not the ones setting the price. So Sideshow isn't the one milking this, it's this Beast Kingdom.
As a collector of 1:1 items, I can tell you that I don't buy something just because it's 1:1, or just because it's Iron Man. I'm looking at quality, and for $9000, this should be pretty dang great. But they did not even take time to paint the mouth gap at the bottom of the faceplate.
Exactly
You can't blame SS they are selling it, not making it
I will wait for the 1/2 legacy line