I think Clue #1 is indicating that Chewie's going to be a faux-bronze PF.It looks like it is a 1:6 per the clues on the site:
Clue #1
"not to be confused with the bronzed celebrities.."this tells me it is not a statue
Clue#2
"a walking carpet?" (tells me it has articulation)
What else could it be but a 1:6 articulated "walking carpet" figure.
Its probably a PF considering Chewie is already the next 1/6 figure due from Hot Toys and they stated that they will not be working on the same figure.
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