They did, but there’s gotta be an in between. They can’t have so much merch on hand, but having a bunch of frustrated fans is also bad. And these limited run craps have also been bad.Yes, it's important to remember that this is how Sideshow did things back before The Force Awakens. There were always limited pre-order slots and stuff routinely got waitlisted, sometimes within a day or two.
Speaking of ole times, you use to could preorder all this at the con! So, just noting that’s how it use to be is no consolation.