Are movie pricing themselves out?

Collector Freaks Forum

Help Support Collector Freaks Forum:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.
I get a ticket for $6 and a box of Milk Duds for $3.50. I think it's a good deal.

If I take my niece, then add a large popcorn and white cherry Icee to that. I still don't think it breaks $20. Of course, my situation is mostly irrelevant. You all live in much higher population densities than I do.
 
Well, retailers do have similar tactics. Wal-Mart advertises and sells things that it doesn't make big profits on, hoping that folks will buy some of the other crap that costs them a lot less during their trips to pick those specific items up. Black Friday as a concept is built on that idea. Obviously, the analogy isn't a perfect one, because movie theaters ostensibly exist to show people movies, but the point is that businesses don't always make money in the ways that initially seem most straight-forward.

Something else you may not know about Walmart (and I'm sure other retailers) is that they actually sell or rent their shelf space. There's only so many of one kind of item that will fit on their shelves and it goes to the highest bidder. That's why you can go there and get a popular item and then all of the sudden, they no longer sell it and have the same thing by another company in it's place.
 
Theaters should give away popcorn, then. It would work like pretzels at a bar--everyone would be compelled to pay whatever the theater wanted to for a drink.

I have had suspicions for a long time that my local theater intentionally keeps the water in the fountain warm to convince people to buy a soft drink for $7 or whatever. I could swear that I tasted salt in the water fountain at some places. . .

yup, they keep the water warm or "room temp". They do this at ballparks too. The salt could've been the purfiers though.
 
And if you get free, salty popcorn, you are gonna get up to drink something, even if the movie already started. Sure, you could keep getting that warm, salty water, but it is so much easier to just pay the $15 for a bucket of soda.

I haven't noticed too many people with buckets of popcorn getting up to refill their sodas, to be honest. There's a psychological issue at work here. People just don't like getting up during a movie, on the whole, and the people sitting around them don't much like it, either.
 
Something else you may not know about Walmart (and I'm sure other retailers) is that they actually sell or rent their shelf space. There's only so many of one kind of item that will fit on their shelves and it goes to the highest bidder. That's why you can go there and get a popular item and then all of the sudden, they no longer sell it and have the same thing by another company in it's place.
I have seen that on MSNBC or something. Companies "underbid" for the right to sell their stuff at Wal-Mart. Wal-Mart even makes demands--this item has to do this and that, and we'll pay this much for it. Take it or leave it.

I haven't noticed too many people with buckets of popcorn getting up to refill their sodas, to be honest. There's a psychological issue at work here. People just don't like getting up during a movie, on the whole, and the people sitting around them don't much like it, either.
I must go to different movies, because I get up, everyone I go with usually gets up, and most folks around us also typically get up during movies. Particularly the ones that last longer than an hour and a half.
 
I must go to different movies, because I get up, everyone I go with usually gets up, and most folks around us also typically get up during movies. Particularly the ones that last longer than an hour and a half.
Yup, and it's annoying as hell.


I love going to the movies and am grateful to be able to go as often as I want. And as much as I hate how high the ticket prices are in Los Angeles, I will pay. But I always bring my own popcorn, chocolate and water with me. I won't pay those prices and their crap gives me a stomach ache anyway.
 
Nope. It's a revenue share. The studio gets a percentage of the ticket price. That percentage lowers across time, but few modern movies last long enough for theaters to benefit from that. Studios also lay down all sorts of conditions on top of that, which is why you'll sometimes see notices prohibiting the use of coupons etc.



Theaters are audited on a fairly routine basis. The real penalty is a blacklist for blockbusters, which in turn affects your ability to draw a crowd and sell concessions. The screening industry is basically a studio shakedown, which is one of the reasons why the kind of mom and pop theaters you saw Raiders of the Lost Ark in don't exist anymore.

I managed a large theater in Anchorage for a few years about 10 years ago and it basically breaks down like this:

Tickets: Basically you have regional and national buyers for the movie chain, you "lease" the film from the studios for a %, usually the first few weeks of a release the theater may get .25 a ticket, if the film is there for more than a few weeks the % increase but it is all negotiated before hand and a lot of movies are negotiated depended on where its playing, the size of poplulation and the surronding theaters and how many seats they have. So in theory a large chain like regal may get a better % than a small chain like Ritz (small chain in the Phildelphia area). So really theaters make minimal money on the movies themseleves, unless its there for a long time. I remember Matrix made a decent amound towards the end since it was in the theater for a long time.

Concessions: It all boils down to the magic PerCap (average amount spent by a patron per day), its a break down of concession sales per customer per day and is averaged out over the course of weeks, months and years, the higher your PerCap is the more money your theater makes, the more money it can pay it's employees, the better services it has, the quicker seats, screens and projectors get repaired, etc... At the theater I managed, you didn't actually pay for the popcorn or the sode, you paid for the cup or the bag, those were the invnetoried items and if a bag broke, ripped, we had to write it down and write it off as a loss everyday. We got 50lbs of corn in weekly and the true cost of a bag of corn was about .10 for a small bag including butter (we used the real stuff melted). The bag itself though when we get invoiced from the home office was quite a bit higher.


Working at a theater for a while is a fun thing to do but as a career, not sure I could recommend it, at the chain I worked for the you went to their management school, could be placed anywhere in the country and the pay really wasn't that great. As a co-manager (my title) I was a step below and the only decent benefit it had was a salary and medical.

I knew the all the small theater owners in the state (only a few at the time, Alaska is only so big) and they were always looking to sell because they couldn't make money.

Funny story and I will leave out the names but I knew another manager at one of the other national chain theaters in town, was a really swell guy and their theater was the oldest around but did horrible sales, no one ever went there unless it was a major opening and they had a huge main screen but the theater was in bad shape. He had been there for 10+ years and one day he just left and quit. National management came in to change things around and looked in safe and found over 15K in IOU's.... don't think they ever found the guy.
 
ok saw wolfman this weekend at 5:45 showing
ticket 10-
SMALL popcorn 6-
no drink (cheapest was 4-)
no candy (cheapest was 3.50-)

now if i waited 2-3 months i could buy the dvd for 16-

these prices are so bad i simply wont go to a theater to see a movie i just am slightly interested in or not sure i'll like.

and dont get me started on the popcorn, the prices sicken me, but if im in a theater , i need it

You don't need it. I can live easily without junk. I feel sorry for you. hehe
 
I must go to different movies, because I get up, everyone I go with usually gets up, and most folks around us also typically get up during movies. Particularly the ones that last longer than an hour and a half.

I suspect the risers are somewhere in the vicinity of 10% of the audience at a busy flick. That's not really enough to build a business on. Well more than 10% are already buying concessions. We tend to remember the risers because it's distracting. We never notice all the people not rising.
 
at some point theaters need to stand up for themselves though.

They'd have to unionize. That's not going to happen. There will always be enough theaters caving to studio demands to kill off the ones that stand up for themselves.
 
eventually if its not profitable they'll all close. thats not good for anybody. i feel bad in a way for the theaters after learning this, but not bad enough to overpay for popcorn or candy.
 
Just got this in an email from my theater:

webad_refilltub.jpg
 
Back
Top