We are giving out with Bilbo because it is the nearest LOTR release.
We make no promise to others like Ringhwraith or Gollum because there will be an additional thousands of hats to make, we cannot be sure if there is enough time.
We don't want to sell the hat as an individual piece, because there will be more unhappy customers if we try to sell this for money.
Gift with a purchase is only a quick way we can give to you for free, not forcing you to buy more things.
Please everyone, be understanding, there is no profit in this, we are not doing this to promote anything, only intention is to improve the Gandalf in your hand.