AUGTOYS - 1/6 Dune Action Figures (Licensed)

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Paid for my Aug Paul yesterday. I plan to buy both Aug and IA versions of this figure to give myself two different display options. I enjoyed the movie immensely and totally bought into its world-building, so I want this character in 1:6 form and I'll buy any well made version of it. I even bought Aug's fugly ceremonial suit Paul last year just to have a Dune figure in my collection.

Even though IA is a clearly better figure Aug is no slouch either, and they really are two different things - IA being a tiered up artisan upgrade of what Aug did extremely well in a regular release. I have to respect Aug for pulling this figure together so well considering they're practically a no-name brand with no track record and only this one Dune license keeping them afloat.* It seems like they just spent the past two years with their nose buried in their work quietly refining their craft to deliver a figure that is as good as anything the top players in the industry would make.



* Note: To be fair, I'm convinced Aug is actually some other relatively well known 1:6 maker we've seen before with some years of practice in this industry, but they're just hiding under this name for the Dune license. I don't know why, I can't prove this in any way, nor can I claim to know who they are, but I can't imagine why a company would mount itself just for one license, do almost no self-promotion, produce only four figures and then go comatose in the industry. I feel like Aug is someone we've purchased from before, but we just don't know it.
 
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