5 Pros/Cons to the Marvel/Disney deal
Disney buys Marvel: Make Mine a Monopoly!
By Chad Derdowski September 02, 2009
Source: Mania
“And I looked: and behold a pale horse: and his name that sat on him was Death, and all Hell followed with him” – Revelations 6:8
The recent news that Disney has announced plans to purchase Marvel Entertainment for the tidy sum of $4 billion dollars has shocked the faithful and set internet tongues wagging. Could it be the coming of the apocalypse? Could it be a great business deal that benefits both sides and most of all the fans? We’ve compiled a list of pros and cons regarding this momentous occasion: the very definition of a “WTF? Moment.”
We’re positive people here at Mania. Let’s look at the possible pros first…
5 PROS
#1 - One Flop Won’t Kill Marvel Studios
Since 2005, Marvel has been producing its own feature films, allowing them more creative control over their franchises as well as the ability to satisfy fanboy desires to see Captain America punch the Hulk on the big screen. The funding came from Merrill Lynch, but what happens when Thor… er, when a future Marvel film flops? With Uncle Scrooge’s bankroll behind Marvel studios, fans (and Marvel) will have less to worry about.
#2 - Disney is the King of All Merchandising
There’s no doubt that Marvel does a pretty good job of handling pajamas, sheets and action figures on their own, but nobody does it better than Disney. They’re the model that everyone else follows. Since Disney got into this deal with Marvel to make money, there’s a good chance they’ll simply leave the comic folks alone to do their comics and show ‘em a thing or two about how to sell your product to everyone under the sun. And they’ve got a whooooole lot more money to do it with.
Marvel might not know how to market stuff like Mary Jane Loves Spider-Man or the new Power Pack series, but Disney does. With any luck, a lot more kids will be exposed to a lot of Marvel characters they normally would’ve passed by.
#3 - Vacations Just Got a Whole Lot Easier
It’s always a tough decision. Little Johnny wants to go to Universal Studios to ride the Spider-Man ride and get his picture taken with Wolverine, but little Betty loves those damn Disney Princesses. You certainly can’t afford to go to both.
Looks like the chocolate just met the peanut butter! Arguments over which theme park to visit are null and void and Venom will menace the teacup ride next summer.
#4 - Marvel, Meet Pixar…
There have been three Fantastic Four films. One of them was made to secure a copyright and never saw the light of day and the other two sucked. But let’s imagine for a moment that the geniuses behind Monsters Inc and Toy Story got their hands on a Marvel property such as the FF. Wow, that might be a lot like… like The Incredibles, which just so happens to be the best Fantastic Four film ever made.
‘Nuff said.
#5 - Two Words: Kingdom Hearts
Gamers are people too, and they’ve made the Kingdom Hearts series a very successful video game franchise over the past few years. What’s a good way to make a successful series even better? Add Spider-Man to the mix.
Once again, it comes back to getting these characters out there and into the heads of kids. These games have bridged different consoles and even different media, having been adapted into manga, novels and figurines. Not only will the next Kingdom Hearts game be even sweeter, all those kids who bypassed superheroes will now be inundated with them, which might just lead to… *gasp!* kids reading comic books!
THE CONS
Yes, Disney can provide Marvel with a huge building filled with money that Uncle Scrooge and Joe Quesada can go swimming in, but it isn’t all peaches and cream. The added financial security and notoriety that comes along with the Mouse House might be good for the House of Ideas, but it won’t necessarily spell success for comic book fans. Read on…
#1 - Civil War Ends With an Elton John Song
Since the day four adventurers were bombarded by cosmic rays and a shy bookworm was bitten by a radioactive spider, Marvel Comics has been known for edgy, realistic material. Their comics featured flawed heroes who could be selfish, impulsive and occasionally even rude. Disney, on the other hand, is known for sickeningly syrupy films that tend to sacrifice soul for merchandising. Disney movies aren’t about telling good stories; they’re about selling Happy Meals and not offending focus groups.
How will this affect The Punisher or Wolverine? How will it affect a storyline like Dark Reign, where the villains are in control? If Disney decides to integrate Marvel characters into their theme parks, will the House of Ideas be forced to whitewash their comics? Will it be Seduction of the Innocent all over again?
And will we be forced to sit through some of the worst songs that Elton John has ever recorded in his entire career?
#2 - The Muppet Monopoly
Okay, so it’s probably not likely that we’ll see Disney characters appear in Marvel Comics. The odds of seeing a new version of Marvel Two-in-One starring Donald Duck are slim. But Disney owns ABC and they also own ESPN and whenever one company owns a bunch of other companies, they all inevitably end up being commercials for each other. Furthermore, the product is diluted by too many chefs in the kitchen or worse yet, chefs who don’t really understand the recipe.
Disney says they’ll leave the same management in place to oversee operations, but do any of you remember when Disney bought the Muppets in 2004? Every Muppet movie since then has sucked. We rest our case.
#3 - Bye, Bye Boom!
It’s never easy to get an indie comic company off the ground, but Boom! Studios have been plugging away since 2005 with a variety of great books. Acquiring the Disney/Pixar license was a big boon to them and losing it to Marvel certainly isn’t going to be very helpful.
Will it kill Boom! Studios? Who knows? But it certainly won’t help –and the indie market needs all the help it can get these days. Licensed properties are a big deal to smaller publishers and losing one might be the difference between life and death, and a blow to any independent publisher is a blow to the comics industry as a whole.
#4 - Make Mine… Missing?
Walt Disney has been known for their many successes in the field of comic books, all of which took place about a million years ago. They barely put any effort toward selling comics anymore and the properties that they do license are all Pixar creations. Marvel Entertainment is a publicly traded company that makes a lot of money through movies, action figures, animated series’ and licensed products. Oh yeah, and they make a little money on the side selling comics.
Hey, it’s pretty simple business. Comics don’t make money and Disney is in the business of making money. As unlikely as it seems, could this spell the end of Marvel Comics as we know it?
#5 - It’s a Small World, After All
Here’s another crazy what if? scenario. The rights to Superman revert back to the Siegel family in 2013. This momentous event will undoubtedly be met with all sorts of legal wrangling and red tape. But who has the pocketbook to go toe-to-toe with Warner Bros. legal teams?
Uncle Scrooge does. Marvel’s already got Marvelman and his rip-off clone The Sentry and Disney owns Marvel. Is it unrealistic to think they might go for the hat trick? And if they do, will it simply result in even more legal hullabaloo, effectively killing Superman (for real this time) with legal red tape?
Pro...Con...It Might Not Even Be Legal Anyway
The boards of both companies have approved, but it’s up to an antitrust review at this point. Is it a monopoly? Well, Disney is already the largest entertainment and media conglomerate in the world and buying Marvel Entertainment would make them an even bigger largest entertainment and media conglomerate. How much more does Disney really need to own?
It’s a moot point: There’s really no doubt that the deal will go through, whether it’s technically legal or not. And it won’t be long before we see Power Pack team up with the Wizards of Waverly Place and The Punisher kill the Disney Universe. On the positive side, Howard the Duck won’t have to wear pants anymore and he and Donald can finally co-exist in peace.
But we’re dreading Marvel Ultimate Alliance 3 and Goofy’s role in the Dark Avengers.