One step at a time, a-dev.
I am also not that impressed by a "Girlfriend Beauty Doll" line, but they have to look to their market. Collectors of action figures are predominantly straight male, so maketing this as a line of attractive females will presumably appeal to them. And, by calling them dolls, they are presumably also targetting the fashion doll crowd, who are predominantly straight female but are also looking for attractive women to dress up, lead by whatever is currently deemed attractive in the fashion world. So, presumably this will appeal to them as well.
I am overlooking the name and hoping for some real women with a bit of character and life to the headsculpt and no vapid, sex doll expressions, and this looks promising.
All good points. If you're a woman I admire your objectivity about it. As a collector of mainly film characters I'm unlikely to buy into this line but if they happen to make any figures with headsculpts I could use I'll go for it. A Sigourney Weaver one sure would be appreciated - and since they wouldn't have to package her with guns there wouldn't be that particular obstacle that theres been to getting Sigourney figures in the past. Of course for fans of the Alien films you'd need very particular hairstyles though.