I'd say more like 3/4 of the fun. It's all about the anticipation. Once we actually get whatever it is, you pull out of the box, mess with it for a few minutes, maybe take some pics and then stick it on a shelf to collect dust. Hundreds of dollars gone for the brief euphoria of finding that brown shipping box on your doorstep.
You win the most quoted in a thread prize but you are right though, It starts with the search on the intro webs, then you see the next must have thing, talk about how your gunna pre-order,then you pre-order and come to the forum and talk more about it, then you wait......... talk some more than wait...... gets released in china and you get in hand picks...... then you wait....... then you get a shipping notice and are charged......you tell everyone you got your notice...... you check your shipping status and watch some youtube reviews on said product and wait.......then it arrives you mess with it, take pics, put on shelf and start process over again