I'm looking at this from my perspective as a consumer. I understand that a business needs to make money, but when I have options of purchasing the same item from multiple sources, I often look for the cheapest one. I am aware that $4 is not what it costs BBTS to ship a Hot Toys figure, but that's what I pay them to ship it. $24.76 is also not what is costs Sideshow as they receive probably a 50% discount or more off of that rate.
I have never used the Pile of Loot. Everything I order from BBTS has shipped within a few days for $4. Checking now, if I want it shipped/delivered faster it's $10.49. BBTS aside, I've ordered from other places like Timewalker, PopCultureZone, Alter Ego, Secret Compass, etc. Despite the fact that they get these items from Sideshow, it still costs me less to purchase from them than Sideshow, even taking into account Sideshow Rewards. In a few instances, the products even dropped shipped directly from Sideshow.
A couple of examples of figures I plan to order - Rescue and Cap 2012 version (currently no tax at these places, but we'll leave that out of the comparison):
Timewalker (free double boxing)
- Rescue - $394.99 with free shipping over $350
- Cap - $251.99 + $13.29 shipping
Pop Culture Zone (free double boxing)
- Rescue - $374.99 + $7.81 shipping = $383
- Cap - $238.99 + $7.81 shipping = $247
Alter Ego
- Rescue - $407 with free shipping
- Cap - $259.99 with free shipping
Sideshow
- Rescue - $407 + $25 shipping minus 5% rewards ($20.35) = $412
- Cap - $259 + $25 shipping minus 5% rewards ($12.95) = $271
Even after rewards, I can get Rescue for $29 less and Cap for $24 less ordering from another seller - add another $10 on top for double boxing. There are obviously some advantages ordering from Sideshow (e.g., receiving the item sooner, but when lead times are 18+ months, that doesn't really matter as much anymore to me).
That Cap 2012 from Timewalker can be free shipping if you combine with another item. I have plenty on reserve from them.