Hot Toys doesn't take chances in the US, and only does so in Asian markets?
Sweeney Todd didn't sell that well, from what I've seen and heard (didn't someone on these boards say Hot Toys was disappointed with it's sales?), any more "niche" than a Depp/Burton collaboration, and the sales would completely tank. It's not a mystery why the US doesn't get more obscure figures, even the Reeves Superman is still around. On the contrary, Babydoll seems to have sold well, but look at Amber. Looking at those, I would say HT is taking a chance in the US for every figure not based on an insanely popular franchise. I was surprised they even considered the new GI Joe was worth pursuing. Even buying the license to something like Prometheus is a huge gamble.
This figure is relatively limited, likely has been in production a long time (waiting for an anniversary to release it), and is not being marketed directly to the US. And I doubt it'll be a bomb in the target market. So I don't see how this figure equates to "taking a chance" on an obscure figure in the US that would result in poor sales, as they've done several times before.
I'm sure to some people in Asia, the US is getting all the "niche" figures, such as Sucker Punch, Tron, Watchmen, and many other franchises which weren't exactly Avengers level blockbusters, and have no special appeal to Asians. It seems obvious, IMO, that HT determines what would sell in the US first, and usually considers other markets as secondary. They didn't even make a Jackie Chan figure yet, who is
definitely more popular in Asia than the US, just like Bruce Lee.
What's wrong with Asians making a figure of someone who was and still is considered a legend to many Asians, so much so that his popularity overshadows his death?
By my example above, they have done it several times with the US, even if they didn't finish the lines, and how many times have they done it for the Asian markets? Goemon, City Hunter, 20th Century Boys, and now this. So that's 7 figures total, for a company founded by Asians (no I'm not counting lines so limited most people didn't know they even made them). And they didn't even make any Gundam figures yet.
We wouldn't be complaining over a new John Wayne or even another Bruce Lee. That's not arguing this guy is at their levels, but to many Asians he is a hero, and there are a lot of Asians in the world. Just by the sheer numbers of fans alone, and not by their ethnicity, this figure makes perfect sense.
And for the record, yes, I personally would prefer a John Wayne figure over this.