Regarding price, again, price was listed much higher on the announcements for the SDCC figures than was ultimately the case, and apparently this is Hot Toys' MO. So, I would not expect these to initially cost as much as it says on the announcement.
Having said that, even if they are only $130-140 per figure, it does seem kind of pricey given that almost no accessories are coming with these guys. However, that won't stop me from getting Scarecrow.
I'm more concerned with the possibility that these will be Asian exclusives. Remember that Sideshow doesn't distribute non-Watchmen DC figures from HT apparently, and they brought the SDCC con. exclusives into the U.S., so I'm not sure how this is gonna pay out. I guess HT could release these at conventions next year and just sell them on site. Or DC Direct may have a batch coming in. 4000 (if that is the quantity) sounds like a whole bunch to me, but if you have to get these through importers who picked them up at Asian cons, expect a hefty mark-up.
Still, I would be willing to pay upwards of $250 for Scarecrow alone. . .