I hope this won't be the only superman release from the BvS line. So I will propose something, and I think this is an idea some can get behind:
They need to do another 2 in 1 release for this version of superman. There are two options to go with this;
Option A-2 in 1 similar to the routh version. No extra body, but it comes with a suit that can go over the superman outfit, a Clark HS, and removable boots so you can swap them out for regular shoes. The superman HS could either be the current HS, but tweaked to service heat vision, OR, exact-non tweaked HS, but still has heat vision. Boom, no need to charge $300 for it because omitting a 2nd body can keep costs down.
Option B-2 in 1, but go the whole distance and include a 2nd body to serve as Clark. Superman stays the same, but regular HS is swapped out for heat vision HS. That way they don't cannibalize sales for this current release. Price will definitely be north of $300 due to the 2nd body.
If I were calling the shots, I'd go with option A. As I've mentioned before, superman doesn't sell all that well in Asia. Yeah it can look awesome and lifelike...but many of the buyers there want more for their buck. Living in Guangzhou China, Ive learned a lot in the ways of bargaining (that's not to say bargaining is an exclusive thing to China, but its a way of life. You can't walk 10 feet in a crowded mall without hearing the words from customers "how about x amount for this?", followed by sales reps saying "sorry, it's the lowest we can go"...it's kind of the reason why many shop owners have a nasty attitude with customers. They come in, bargain, and end up not buying)
So for a superman figure, Extra hands and a green rock (which coincidentally is exclusive) don't cut it.