Dont believe that. Very popular figures such as Bruce Lee, Michael Jackson and partly Iron Man and Batman might have a little higher run but not that much. Its always a problem for a company to produce a figure limited to 800 and another one limited to 10000 as firms that are involved in the production tend to prefer the high production numbers for obvious reasons. Therefore they might take lesser projects down. I expect the production number to be between a few hundreds (eg Seeney Todd will be low numbered) and something around 3000 (Iron Man, Batman, Joker, Michael Jackson, etc.). If they think the market is there for more figures, they simply "rerelease" it (eg Mark IV and Mark VI that is a simple rerelease with only minor changes, Ledger Joker, Michael Jackson both have been retooled several times now, Batman that has been upgraded with a new headsculpt and some accessoires now). This way they can keep the production numbers relativly constant and still milk a licence as much as possible with low extra costs. Further some people feel forced to buy both variants (Mark IV and VI), so they get a little extra there.