I don't understand why people are acting like this is a rough prototype, other than to make themselves feel better as they hope for the Episode II Padme figure of their dreams, it looks like a finished figure to me and I highly doubt there's any significant change by the final product. The only figure I know of in recent times to go through a significant tweak from con display to sold product is Palpatine's head.
And not to forget Endgame Cap ;-)
No, I don't feel like it's finished, and I'm looking at the likeness, the neck joint and the cape.
Let's say, I don't want to believe that this is the final quality of an high end figure.
I want to believe that it's an unfinished prototype in some bad quality smartphone shots under bad lights...