This isn't an either or, depending on what you may see as me being 'sore'. I'm just putting the pieces together as I see them. Capt Jack with none too stellar likeness, then wha laa, Cannibal Jack with sterling likeness. Batman Begins with generic likeness, Dark Knight Batmen with spot on likeness. The marines and Superman. Their first Terminator, Robocop and Scissorhands, no likeness but they had the ability to inform us before hand, rather than explain it so late down the track, as with Joker.
I'm not saying they are out to trick us. What I am saying is they choose the information that gets released. The information we read. Their marketing is very clever, you could say, or deceitful and manipulative as I prefer to call it, but hey, that's marketing. As an example, we don't get edition sizes, so we really don't know how limited these figures are. Knowing could affect their sales. Some collectors would consider 15,000 of an item as being mass produced and therefore not a collectible. These figures take some time from acquiring a licence, to proto, to production, to release. Some of these 2nd releases have come hot on the heels of earlier versions. That doesn't happen by accident.