They’ve needed real competitors for a long time. Healthy competition is important to keep companies from stagnating.
So even though it’s not Star Wars, I hope Queen Studios can deliver to help light a fire under Hot Toys.
It is, you are correct.
It’s extremely expensive and LFL makes things very difficult for licensees. Especially in terms of secrecy. Disney is protective of its properties but there’s definitely an extra layer of complications for Star Wars.
Granted, despite the hoops licensees have to jump through for Star Wars, all licensors with big brands are not easy to work with in their own ways. That’s just the nature of IP and licensing.