Enterbay
Hot Toys
Sideshow
Medicom
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If HT were to make a Bruce Lee, it would be compared to Enterbay's.
Of course, the argument if HT's Bruce was better was that it was made after Enterbay's, and the years in research and development has paid off.
SSC is probably learning that to keep some of its base clients on board, they have to provide their 1/6 scale figures. But the cost in R&D to make 1/6 scale, mass produce, and cover all operations costs, they would be making profit, but at a potential margin. Yeah, with some licenses and multiple characters, it's a cash cow, but you open yourself to discontent if the buyers don't get their figure made now, or soon...and you have to compete with other manufacturers out there. If you can't beat them,... join them. Which was a good move by SSC to distribute HT's figures. If SSC was allowed to carry the DC license, AND sell HT's renditions? that's be awesome.
For 1/6 figs, there's Enterbay, HT, SSC, Medicom, Takara, etc... how many polystone/premium format companies are out there?
SSC, Cinemaquette,...DC Direct (for its DC line), ... Bowen?
I always prefer SSC to Bowen statues. DC is only for the characters I like, so it's limited. Cinemaquettes, while higher caliber, are also $2k to SSC's $145-$500. This is their income maker, and can focus more on these, limiting the exclusivity and can raise up their prices to cover operation/project costs and make profit.
It's not always a putting to shame thing like "I'm a PC, I'm a Mac", but i'm in it for the money but giving people what they want.