Everyone goes on about exclusive or regular like the exclusive holds some some of prestige when really it just contains one extra (often redundant) accessory. The exclusive for the Iron Man Mark 7 was a tiny little green man. Jack Sparrow had a ridiculously long telescope that everyone took one photo with then put in back in the box.
The empty cowl with this has its uses - but the way people talk about the exclusive as if it's 'better' than the regular is peculiar.
They're talking about it because of the different ship schedule. That's why people asking to clarify EX or regular, so they know which one the SS notifications are referring to.