I can't believe people are arguing this could be a bad thing.
I am not arguing against it but it turns a "highly sought after collectible" into a "High end toy".
Having something that is 1 of 50 sounds a lot cooler to a collector than having 1 of 5,000 or 50,000. A new Star Wars era is entering us into a new Star Wars merchandise era and Hot Toys have signed up with the Mouse so they will no longer be doing things their own way, they have to answer to LFL/Disney now.
SSC has started to follow suit (albeit without the strength of their once talented design team it makes sense to mine the past glories) with re-releases and V 2.0's of their sold out (and in the case of the new ROTJ Vader, not so sold out) figures. I benefited from this by scoring the Probe Droid v2 which is awesome.
Where this sucks the most is for anyone who went and sought something out for their collection at high after-market prices as up until this new era, that was the only way to get what you wanted onto your shelves. I am pretty cheap so I only did that on a few occasions and even then, no more than $30 above retail so not too bad. I see local stores selling the old SSC Darth Maul for over $200 for example. Anyone who gets suckered into that is going to be quite unhappy when the all new one comes out at that price but at least they will have the cloak.
New Rule: Do not buy anything over retail on the after market as given time, it will most likely be made available again.
It also completely changes the furor over pre-orders, limited editions, and the SSC Collectors' Model that they put in place many years ago.
It lets lots of other people get the figures but we have already seen a quality/creative leak in the new releases with them matching the output of lesser end toy companies in the rush to get product out at that "hot/vital" moment. It took time to get Leia as good as she is, that is why she came out so much later than all the other figures... they all lack something in the likeness quality because of it.