Yeah, the price was indeed a surprise. I thought this won't go beyond $250. As always we can only speculate as far as HT's pricing is concerned and how they arrive at a given SRP, but I understand every baffled collector since the previous BvS figures including the detailed Armored Batman are at least $15 cheaper just a little over a year ago. Yes it has a new body, but then again the BvS ones also had them and they're not far off from previous releases price-wise.
PO for the EX here will be exclusively offered at a local comic con, but I was already told by the dealer that I can visit a branch a get the EX anytime if I can't make it to the show. I was looking forward to ordering this, but weird as it seems just I was told that I already could, I suddenly made some thinking. With our currency being at a 7-year low vs the US$, its SRP is almost near the value I paid for some 1/4 figures just 3 years ago and I thought, "is it really worth that much?".