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I very much suspect this is a catch-22 situation where InArt is just looking at the existing, proven markets and concluding that only movie figures sell because only movie figures are put on sale.
But it seems plainly obvious to me that the reason movie figures have been successful for so many years where video game figures languished for a while is due to age demographics and income. A kid who grew up on Indiana Jones would have been in a much better place to buy the Hot Toy in 2011 than a kid who grew up on Uncharted would've been when Sideshow released their Drake in 2014.
But ten years later, everybody wants the new Drake figure and it isn't just because it looks so much better. It's because most of us weren't even in the hobby when the other one released.
But just in the short time I've been in the hobby I feel like I've seen the winds shift. There's so much more video game stuff in the third party market now and it has dominated my collecting choices. Over 50% of my collection is video game stuff (almost all of it third party) and an even higher percentage of my pre-orders. I don't think companies will be able to keep ignoring the reputation LimToys or GameToys or MTToys keep building.
There’s a show called “the toys that made us” on Netflix. In the episode covering power rangers, they talked about releasing a line of HIGH END POWER RANGERS collectibles aimed DIRECTLY to those that watched the show as kids but are now grown up with their own income.
Your uncharted example reminds me of just that.
So the numbers InArt are looking at…they just don’t make any sense to me!