It wont be for much longer.
I was just in France and their mega retailer FNAC's super stores feel like what the biggest Borders and Barnes & Nobles used to be at their height in the 1990s - in fact maybe larger (versus say the ones I knew in NYC and LA.) And included in that, bizarrely, is disc media. The DVD/Blu section was colossal and burgeoning - no bargain bins or sense of close out that I could see. This was full price and fully stocked with everything from blockbusters to super obscure. It went on and on.
It looked to me (obviously as outsider and brief visitor), super weirdly, that physical media in France is selling today just as well as it always did. Saw this in both Paris and Lyon (second biggest city.) Really wasn't understanding what I was seeing - like France didn't get the "disc is dead" memo.
No idea what the market context was, this is all just observation.
It was interesting to see because, amidst the news of major cutbacks and perpetual lack of profitability at all major streamers, I had been starting to get streaming ennui (no, not urological) - that I was kind of bored with and now over the whole "sexy" aspect of streaming.
That it was now a standard, and was ultimately a sort dull diminishment of filmed content. Reduced to a sea of thumbnails, that watching several dozen random 30 second previews and a thumb-numbing scroll through several hundred title postage stamps was now passing for after work entertainment. With the guarantee that if a movie or older show pops into your head, it won't be available on any of the streamers you have.