but they tell us... without buying Subs,we get no line each year (you saw the drama last year)
so they NEED subscription sales to help pay for the newly tooled figures and to make sure that every single monthly figure sells..
Scott said the Filmation Sub didn't do very well at all and it did worse that the 30th Sub....Day of sales determine is we get another Filmation sub
Mattel's stategy is to sell everything or they will pull the line....I don't think Scott is lying when he says the line is tiny (because in the grand scheme vs mass retail..its VERY tiny in comparison
I have no doubt that the line is small, but its tooling is based on its sales not its size. If the line does well, the more tooling it gets. And MOTUC gets a lot of tooling, even this year. Mattel doesn't NEED the subs, they WANT the subs. This line was doing well and growing when they had a sub plus DOS strategy, it only started to stagnate when they went to their Sub only mentality. And Mattel's strategy is not to sell everything or pull the line, its strategy is to make x amount of money or pull the line. The best way they tell us they can do this is through the Subs.
The only problem with that is the DCU club. I don't believe for a minute that it has ever made the goal, ever. I thought for sure it was going to get cancelled last year, but sure enough it jumped to its goal (on the last day I believe). I think the amount they need to sell is not the amount they tell us they need to sell (so to speak). I fully expect a 2014 sub no matter what happens in the next couple of weeks. The sub will go through on the last day at minimum. The extra tooling for 2015 may be scaled down appropriately, but that is a different scenario entirely.
MOTUC is the flagship of Mattycollector and really, the only reason it`s still going. They want MOTU to succeed, but getting the subs is easy money for them. I think they push the subs to get as much of the easy money as they can and it also allows Toyguru to go deeper into the brand then he otherwise wouldn`t be able to do with out the subs. I believe that is the difference right now. More subs, allows them to guarantee more sales which gets them more tooling to go deeper in the line then they otherwise might not be able to, or certain figures that had unique tooling back in the day can get that much closer with said tooling. I personally believe a lot of the scare tactics of DOS and not enough subs we don`t turn on the machines to attract more subs is done not only to make as much money as possible, which is to be expected of any business, but has other purposes as well. That small not a retail line is true to a point, but also serves to feed the beast. Either way, I do hope the line continues for the people that want to finish all the vintage figures in MOTUC style, because this line has been more of a hassle then it ever needed to be and I never, ever thought we would reach a point where it was actually realistic to be able to say its possible.