Devil_666
Super Freak
That quote about "turning a profit in 2008" was from Robbie Bach (who no longer works for Microsoft).
https://www.gamespot.com/news/6154809.html
Bach never said that by 2008 they would finally have "finished covering their loses". And you won't find a single article written by anyone, anywhere that states that. Because it's not true, since Microsoft haven't covered those losses. Not even remotely close.
In their fiscal year of 2006 (which ended June 30, 2006, and included the launch of the Xbox 360) Microsoft's entertainment and devices division lost $1.26 billion.
https://www.gamespot.com/news/6154809.html
They lost another $1.05 billion to $1.15 billion in 2007 for the whole warranty/bricked console fiasco.
https://www.engadget.com/2007/07/05/xbox-360-warranty-extended-to-three-years
They lost another $31 million in the second quarter of 2009 (the year Xbox 360 was supposedly making money).
https://www.1up.com/news/microsoft-xbox-group-loses-31m
And even more money in the fourth quarter of 2010.
https://www.gamasutra.com/view/news...es_Losses_in_Q4_But_Boosts_Annual_Profits.php
Have they also posted "profits" since 2008? Absolutely. But the question is, has Microsoft made up ALL the money they lost on the Xbox 360 since launch strictly off of console sales to date to put them 100% in the black? And the answer is simple: NO.
Find me a single article that definitively states that MS has done that with just Xbox 360 sales. You can't, because it hasn't happened and will never happen.
The estimated losses for both the Xbox and Xbox 360 consoles is $8 billion dollars. Does Microsoft care? Nope. They came in knowing they'd lose money from console sales. And they didn't care. Still don't.
https://www.gamespot.com/news/6154809.html
Microsoft entertainment and devices division president Robbie Bach today said that's about to change. In a presentation at the company's Financial Analyst Meeting 2006, Bach said the gaming division is expected to lose the company money once again for fiscal 2007, but that it will turn in a profit for 2008. If that happens, it would be the first time the gaming part of Microsoft's entertainment and devices division posts a profit for a fiscal year.
Bach never said that by 2008 they would finally have "finished covering their loses". And you won't find a single article written by anyone, anywhere that states that. Because it's not true, since Microsoft haven't covered those losses. Not even remotely close.
In their fiscal year of 2006 (which ended June 30, 2006, and included the launch of the Xbox 360) Microsoft's entertainment and devices division lost $1.26 billion.
https://www.gamespot.com/news/6154809.html
They lost another $1.05 billion to $1.15 billion in 2007 for the whole warranty/bricked console fiasco.
https://www.engadget.com/2007/07/05/xbox-360-warranty-extended-to-three-years
They lost another $31 million in the second quarter of 2009 (the year Xbox 360 was supposedly making money).
https://www.1up.com/news/microsoft-xbox-group-loses-31m
And even more money in the fourth quarter of 2010.
https://www.gamasutra.com/view/news...es_Losses_in_Q4_But_Boosts_Annual_Profits.php
Have they also posted "profits" since 2008? Absolutely. But the question is, has Microsoft made up ALL the money they lost on the Xbox 360 since launch strictly off of console sales to date to put them 100% in the black? And the answer is simple: NO.
Find me a single article that definitively states that MS has done that with just Xbox 360 sales. You can't, because it hasn't happened and will never happen.
The estimated losses for both the Xbox and Xbox 360 consoles is $8 billion dollars. Does Microsoft care? Nope. They came in knowing they'd lose money from console sales. And they didn't care. Still don't.