I believe they only ship this stuff to streamers and 'influencers,' as Polygon put it. If your posting about the game will help create a buzz around it, then chances are you're on Blizzard's list. I don't really care for this special press stuff myself—it's not made for obsessive collectors, so it won't be up to the standard of other collectibles—but anyone who's interested should start racking up YouTube and Twitch subscribers
I recently started playing this thing, and it's pretty fun for an online game. The animations in combat and the graphics are superbly done, too. However, I still don't understand all the hype behind it...
Don't get me wrong, it's still a good multiplayer game, it's just not "GOTY" good in any way, shape or form.