Well, I guess things are sort of going toward the way they should be - don't pre-order anything. Don't pay too much attention to the hand-painted proto. Wait to see in-hand pics.
Do companies use PO's to gauge the amount to make? Who cares? They need to show the actual product now to get the sale, not the figure Laila just finished hand painting.
In the old days, many Sideshow figures would "sell out" in the PO stage. EX's do still sell out periodically ahead of release, but there's nearly always many other options for non-EX's (and even EX's) - HT or SSC - at time of release, so why PO? Get some small EX accessory (hey, set of folded gloves for Luke-X-Wing!)? Maybe lock in a discount code, but that's counterbalanced by the potential loss of a non-refundable deposit.
PO's have more become a sort of a "be part of the phenomenon" or "express my excitement" more than "guarantee I get one." The truth is, even without a PO, it's rare you wouldn't get a figure.
Some EX's are worth it - HT Marty's guitar, SSC Luke Hoth's EX damaged head - and they were expensive after release to buy separately, but most are not worth it or that expensive after release.
Do companies use PO's to gauge the amount to make? Who cares? They need to show the actual product now to get the sale, not the figure Laila just finished hand painting.
In the old days, many Sideshow figures would "sell out" in the PO stage. EX's do still sell out periodically ahead of release, but there's nearly always many other options for non-EX's (and even EX's) - HT or SSC - at time of release, so why PO? Get some small EX accessory (hey, set of folded gloves for Luke-X-Wing!)? Maybe lock in a discount code, but that's counterbalanced by the potential loss of a non-refundable deposit.
PO's have more become a sort of a "be part of the phenomenon" or "express my excitement" more than "guarantee I get one." The truth is, even without a PO, it's rare you wouldn't get a figure.
Some EX's are worth it - HT Marty's guitar, SSC Luke Hoth's EX damaged head - and they were expensive after release to buy separately, but most are not worth it or that expensive after release.