Well they've had 2 product previews, 2 contests and a Star Wars collection announcement which really was unknown, then the 2 Marvel movie announcements.
With Amazing Spider-Man 2 at least it really was an announcement, nobody knew if SS was doing anything for it since they skipped out on the last movie. Now we know.
But Avengers Age of Ultron...did anybody expect SS to not produce for the next Avengers movie? It wasn't a guarantee, but it was pretty much a given since they've done major characters of the Marvel Cinematic Universe so far. Not criticizing any products that may come of this, but today's announcement as a reveal has by far been the weakest announcement yet. It was a no brainer, and unlike ASM2 which isn't too far off, AAoU is too far away to even speculate.
But yeah, Jean Grey would make this all better...