thenammagazine
Super Freak
is that the customers fault for not seeing value in a $90 german Indy or $70 3/4 figure like the Hobbits? Sometimes to sustain a line for longevity which could well mean 100,000 more units over the next 5 years you have to take your lumps and not take such high profit margins. Theres something to be said for making profits in mass rather than strict % per unit. Taking a stand for $10,000 on German Indy probably cost SSC $200,000 on continued sales of future Indy products.
That's nice and dandy and all, even a bit wordy bud, but again, it doesn't change the fact that waiting on clearance = no sales and no sales = cancellation. I haven't really seen any examples of the "vote with your wallet" mentality work either. Looking at the economy, I don't see other stores lowering their prices to compete with Wal*Mart and Target. I see them going out of business and filing bankruptcy. It's a failed tactic that backfires more than anything else. I think it's odd that many of the "wait until it's clearanced" collectors whine when a company cancels a line when they're part to blame for it's cancellation. Again, a company's mentality isn't, "If it doesn't sell, we'll just lower prices until it does." The commonality is, "If it doesn't sell, discontinue it. We'll find something else that will." And when you're in the business of making money, the latter is the best choice. It keeps your business profitable and your employees employed.