Star Wars: The Last Jedi (Dec 15th, 2017)

[morphosis]

https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/

they brought in $700 million in 2015 alone. yup the toy sales were terrible...

 

[ShadowX81]

Sadly this is untrue.

Kids now don't have toys, they have iPads and apps.

I can't even remember the last time I saw a kid down a toy isle.

Not really. Sure the older kids aren't playing with toys as much, but its not like 4 year olds are on their Ipad all day, if they even have one. My nephew has tons of toys.

 

[morphosis]

toy sales in 2016 beat their 2015 sales which helped boost the industry another 5%

https://fortune.com/2017/01/25/star-wars-powers-toy-industry/

 

[jye4ever]

My son rarely plays with toys he's out of the lego love, it's all about the Ipad/Xbox now.

 

[ZaCHw117]

Not really. Sure the older kids aren't playing with toys as much, but its not like 4 year olds are on their Ipad all day, if they even have one. My nephew has tons of toys.

I don't know what public spaces you are entering, but I see kids that are 2 or younger beg their parents for their cell phones, or ipad when they are bored.

My niece knew how to operate netflix on their Ipad when she was 3. She's 7 now and has a personal computer with twitter, facebook, games, the works.

It's scary as when I was younger and the interwebz was getting big, it used to be:

1. Don't get in stranger's cars
2. Don't talk to stranger's on the internet

Now, we literally get on the internet to ride in stranger's cars.

My son rarely plays with toys he's out of the lego love, it's all about the Ipad/Xbox now.

Yuppppp.

 

[Wor-Gar]

Kids now don't have toys, they have iPads and apps.

That's true. Doesn't change the fact that manufactures made the amount they suspected WOULD sell in the market for TFA and most TFA crap just sat there.

toy sales in 2016 beat their 2015 sales which helped boost the industry another 5%

https://fortune.com/2017/01/25/star-wars-powers-toy-industry/

But my comment had nothing to do with STAR WARS as a whole -- it was strictly about TFA as an individual film.

 

[morphosis]

That's true. Doesn't change the fact that manufactures made the amount they suspected WOULD sell in the market and most TFA crap just sat there.

I guess you didnt read the articles that toy sales for TFA were through the roof. the toy industry was boosted 6.7% in 2015, and another 5% more in 2016 because of TFA.

 

[Wor-Gar]

I guess you didnt read the articles that toy sales for TFA were through the roof. the toy industry was boosted 6.7% in 2015, and another 5% more in 2016 because of TFA.

I did read the article, did you? Its about STAR WARS toys, not just TFA.

 

[morphosis]

I did read the article, did you? Its about STAR WARS toys, not just TFA.

yes the first one says TFA boosted the toy business in 2015 by 6.7%. the 2nd article said it went up another 5% because of RO and TFA.

 

[Wor-Gar]

yes the first one says TFA boosted the toy business in 2015 by 6.7%. the 2nd article said it went up another 5% because of RO and TFA.

'Boosted'. Key word there. Yes, TFA and RO help boost sales, of course. Any Star Wars film will do that. Star Wars toys likely get a boost when TBS plays the trilogy on TV over a weekend.

What's your point exactly?

 

[jye4ever]

I'm not disputing that article but stores could never move their TFA/RO stock, that crap just sat there lol

 

[morphosis]

'Boosted'. Key word there. Yes, TFA and RO help boost sales, of course. Any Star Wars film will do that. Star Wars toys likely get a boost when TBS plays the trilogy on TV over a weekend.

What's your point exactly?

my point is EXACTLY what the articles say. I am sorry your not getting it. earlier you said TFA toys didn't sell. These articles and numbers clearly show they did. Your stores my have lots of stock, but many stores around the country sold out and restocked (if they could). My Walmarts and Targets were constantly selling out of TFA stuff in 2015-16.

Star Wars stuff sells, yes. But 2015-16 was all because of TFA. 2016 then had RO and more TFA. combined in those 2 years they made 1.5 Billion dollars.

you said they didn't sell....well they didn't make 1.5 billion in 2 years for stuff just sitting there. And most of it was TFA and RO based. For OT stuff, there wasn't nearly as much stuff of it, it was mainly TFA and RO.

 

[Wor-Gar]

my point is EXACTLY what the articles say. I am sorry your not getting it. earlier you said TFA toys didn't sell. These articles and numbers clearly show they did. Your stores my have lots of stock, but many stores around the country sold out and restocked (if they could). My Walmarts and Targets were constantly selling out of TFA stuff in 2015-16.

Star Wars stuff sells, yes. But 2015-16 was all because of TFA. 2016 then had RO and more TFA. combined in those 2 years they made 1.5 Billion dollars.

you said they didn't sell....well they didn't make 1.5 billion in 2 years for stuff just sitting there. And most of it was TFA and RO based. OT stuff there wasn't nearly as much stuff of, it was mainly TFA and RO.

Well, I'm not a toy sales expert and your article gives me no real sense of how TFA toys sold on their own relative to expectation. All I know is what I've seen -- tons of TFA toys as peg warmers. Now that's mostly action figures, so I'm sure there are areas I don't watch that maybe did very well -- like Legos. But I know a lot of parents with kids and I go to stores a lot, and in both cases TFA toys don't seem like a hit.

Also, I have no idea if 700M is huge for toys, yet you propose this article as if it is. I remember days when articles said 1-3B in toys sales in regards to Lucas' toys... so 700M seems much lower.

But look, I'm not proving or disproving my point about TFA thru toys. I said toys were one indication based on what I see and what we all see here with Sideshow unable to give TFA figures away. Regardless about your personal view, I don't see TFA being as widely popular as you do. STAR WARS is widely popular in general.

I think TLJ will have everything to do with making TFA even more popular, or less so if its bad.

 

[morphosis]

Well, I'm not a toy sales expert and your article gives me no real sense of how TFA toys sold on their own relative to expectation. All I know is what I've seen -- tons of TFA toys as peg warmers. Now that's mostly action figures, so I'm sure there are areas I don't watch that maybe did very well -- like Legos. But I know a lot of parents with kids and I go to stores a lot, and in both cases TFA toys don't seem like a hit.

Also, I have no idea if 700M is huge for toys, yet you propose this article as if it is. I remember days when articles said 1-3B in toys sales in regards to Lucas' toys... so 700M seems much lower.

But look, I'm not proving or disproving my point about TFA thru toys. I said toys were one indication based on what I see and what we all see here with Sideshow unable to give TFA figures away. Regardless about your personal view, I don't see TFA being as widely popular as you do. STAR WARS is widely popular in general.

I think TLJ will have everything to do with making TFA even more popular, or less so if its bad.

good business growth in an industry is usually 2-3%. For the toy industry to grow 5-6.7% is HUGE!!

No, overall Star Wars toys made several billion over decades, not in a single year. For instance, in '77, the merch made $100 million. in 78' the merch made another $100 million according to a few articles i read.

For them to make $700 million in toy sales in 1 year is a massive amount of money for a toy franchise.

The toy business overall in 2016 made 20.4 Billion total....$760 million of it was from Star Wars TFA and RO. That is a huge percent of the industry from just 1 franchise.

 

[Wor-Gar]

good business growth in an industry is usually 2-3%. For the toy industry to grow 5-6.7% is HUGE!!

No, overall Star Wars toys made several billion over decades, not in a single year. For instance, in '77, the merch made $100 million. in 78' the merch made another $100 million according to a few articles i read.

For them to make $700 million in toy sales in 1 year is a massive amount of money for a toy franchise.

The toy business overall in 2016 made 20.4 Billion total....$760 million of it was from Star Wars TFA and RO. That is a huge percent of the industry from just 1 franchise.

OK, got it, but also look around you. I've seen a world of TFA toys sitting on shelves. So that means 2 things:

1) no ones buying them (which you have proved incorrect based on one article)...

or 2) manufactures overestimated popularity (as is the case with HT right here for example) and toys just sit there...

... either way, regardless of how successful the toy world was in 2015, it means that more toys were made than people wanted. They may have sold a lot in numbers relative to the business, but not nearly as many as they had anticipated and actually made.

 

[morphosis]

OK, got it, but also look around you. I've seen a world of TFA toys sitting on shelves. So that means 2 things:

1) no ones buying them (which you have proved incorrect based on one article)...

or 2) manufactures overestimated popularity (as is the case with HT right here for example) and toys just sit there...

... either way, regardless of how successful the toy world was in 2015, it means that more toys were made than people wanted. They may have sold a lot in numbers relative to the business, but not nearly as many as they had anticipated and actually made.

well like most products, stores get stock. But like I said in 2015 for me, and i live in a major USA city, it was very hard to find TFA figures and i would search in surrounding cities too. And if you go to even online retailers, they sold out of their stock. My LCS to this day never got their TFA stock which they have to order them through Diamond. Instead they bought some off collectors who sold them to the store or they bought them online. I am good friends with one of my LCS owners, and they tell me about the business end from time to time.

Then after TFA came out, the popularity of BB8 and Rey was really high. It was very hard to find Rey stuff because they didn't make enough and short packed them. Then later on after a lot of public complaints, they made more of her. But i was having a hard time finding Phasma even.


By Fall 2016 Thats when TFA started to sit because RO was about to come out. To this day i never saw a General Hux figure in a store. It was the only one i never got.

But also consider these numbers are not just for action figures, its for all toys including Lego and everything.

TFA sold tons, more than any previous SW movie in 1 year time. But once people had them all, then stock sat, which they knew it would.

anyway, lets just respectfully disagree with each other. You feel TFA had its moment in time, i don't, right?

 

[DiFabio]

I wish all these people would buy all the TFA and RO junk that's been sitting for two years. I'm sick of seeing it, feels like 2000 all over again.

 

[Tophan's Proud Pathani]

TFA was popular because most people who saw it loved Rey, BB8, Finn, Kylo etc etc.

the movie will be popular forever. You might not care for it anymore because of whatever reasons you have, but that is not how a lot of the world views it. It doesn't make $2 Billion worldwide by accident.

IF TPM can make money by accident on the strenght of the SW brand...

I can only speak for myself in saying that I needed TFA to be good after the PT kick in the nuts.

I needed SW to be great again.

I needed my childhood love of the OT franchise to be protected.

I needed the world to love SW again.

The world never stopped loving it.

 

[Wor-Gar]

TFA sold tons, more than any previous SW movie in 1 year time. Period.

Couldn't resist.

anyway, lets just respectfully disagree with each other. You feel TFA had its moment in time, i don't, right?

Agreed.

 

[morphosis]

oy, associating me with him....yeah. i will stop writing then .

continue on...