Exactly why I've left every time and gotten my money back. I don't cower down to anyone. I'm not changing seats and hiding from people. I'm asking people to please be quiet and when they refuse and continue talking I ask management to help. Problem is even though the theaters claim to enforce policies against cellphone use and noise they won't just kick people out. As soon as they leave the room said people go back to talking and I'm back to having to get involved, in a more intense manner.
The mistake our society made and continues to make is tolerating the **** behavior and not standing up against it. That's what got us to this point in contemporary American society where the in-theater experience is all but ruined. People WILL do what they think they can get away with. The people who are reprimanded in public for being disruptive are embarrassed by the situation and are likely to think twice about doing it again. Naturally there are some extreme cases where they wanna throw down with you outside for telling them to be quiet or just don't grow at all from the confrontation - case in point, during my screening of Mother!, both Black dudes who sat in front of me and my brother wouldn't be quiet and disrespected me and my brother (two White men) for bringing it to their attention. I replied with "Let's talk outside, fellas. 2 on 2 seems kosher, no?" Naturally, they refused the invite and left to another theater where they could continue adding loud commentary to the movie.
I think Screening Room is the last game in town. 4K transfer of the film you wanna see in your home on the same Thursday night it opens in theaters for about the same price as two movie tickets.