You mean the way Marvel uses the Captain America formula as a catalyst for everything?
No, I don't mean that. Once transhumanist technology is successfully deployed, there will be countless imitators and copycats attempting to crack the code and ride the bandwagon. That and the fact that Cap is a thematic lynchpin because of his 95-year-old age allows me to cut a lot of slack to the MCU.
Sony's overuse of OSCORP for everything? Not so much.
Your mileage may vary.
Oscorp = Sony
It's like a front breaking the 4th wall.
Brilliant!