Well, maybe they should drop the prices
I don't think the price has all that much to do with it.. People are going digital. Its that simple.. Younger people I talk to look at me like I am crazy when I talk about buying a CD

I talked to some 20 somethings the other day.. They stated they have never purchased a CD for themselves..
More and more people I know are going Digital download. Get the movie faster (two weeks ahead of physical release) and takes up no house space.
Me... I gotta have the physical media and the best quality possible.