That or they may alow another company to make the figures for them.
If that happens it might be outside of The Dead.
Unless they can elevate the quality of their figures to a level where people are more happy with the quality of what they got compared to what they're missing, or at least not pass over really important characters/representations. Hot Toys seems to be able to leave characters out of their lines and not lose business and support, so I guess if you wow them enough with what you do provide, people won't complain as much about what's missing.
I would say if they do drop another line short its time to go the HT route.