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No **** Sherlock, Marvel had to just to survive complete bankruptcy
Actually, the idea of live-action Marvel adaptations predates the bankruptcy debacle by a decade. Cameron tried making a live-action X-Men movie after The Terminator but couldn't convince Carolco to buy the rights from Marvel - who were more than willing to move forward with the sale despite doing fantastic with book sales. They were always trying to get into film. [Viable] Studio heads just thought it was a terrible idea to adapt those characters.
The problem today is that the masses are being brainwashed into thinking "Marvel Studios" means "Marvel". Marvel Studios is a DISNEY Film division. They're just another studio like FOX, SONY, Universal & LGF.
"Bring them home" is a moronic online expression that stems from a lack of knowledge on this subject.
The closest we got to Marvel Studios = Marvel was when IM & TIH were to be made independently. In the end though Paramount and Universal chipped in, and Paramount ended up taking the reigns until Disney made the purchase.
But yeah, the "homes" of these characters are the respective studios that purchased them decades ago and have been developing them since. SONY remains Spider-Man's home. Disney just gets to use him in their films.