For me, I look at the UFC audience and the boxing audience as being two different audiences entirely," Arum told AOL Fanhouse. "Our audience in boxing is ethnic. Hispanic, Filipino, Puerto Rican, Mexican and the hardcore boxing fan who can't watch ... like me ... can't watch UFC. UFC are (sic) a bunch of skinhead white guys watching people in the ring who also look like skinhead white guys."
"For me, and people like me, [MMA] is not something they ever care to see," Arum explained. "They've watched it. It's horrible. Guys rolling around like homosexuals on the ground. It is not a sport that shows great, great talent."
"There is no way the (UFC 100) pay-per-view generated the kind of numbers they put out. I know what the numbers were — south of one million. They’re not a public company. Who’s to check?" - Arum.