I've always been interested in how Walt's dream of the World of EPCOT de-evolved into the amusement park that now rests on it's grounds. This book takes you step by step to the park that is known simply as "Epcot".
After Walt's death, it's easy to see how that dream died. Because the dreamer was gone. Nobody other that Walt shared his vision for the City of Tomorrow. Yet, reading this book, I can't help but be struck by how misguided Walt's dream actually was. He dreamed of a place where American industries and companies openly shared technologies for the betterment of mankind... where the rest of the world would look in and see the strength of good old American know-how.. However in a free enterprise capitalistic system, American industry is far too proprietorial about their discoveries. And is the lack of technology really the plight of man?
It was also interesting to read about the possible hostile takeover that almost destoryed the Disney company as a whole in the '80's. Although the parks were successful, the movie division wasn't so healthy. Since that was the face that people saw, the stocks tended to be undervalued. So to Wall Street, the company looked ripe to be bought out and broken apart and sold in pieces for a quick profit. With that in mind, Saul Steinberg, a Gordon Gekko wannabe, amassed more than 12 percent of Disney shares. Terrified, Disney paid Steinberg $52 for those shares. This made Disney look more vulnerable than ever. Roy Disney, Walt's nephew, became instrumental in avoiding the corporate vultures.
Here are some other tidbits that I got from the book:
- Space Mountain was the first E-Ticket ride that premiered first at Magic Kingdom. It was elaborately themed... perhaps too much so. Initially, cast members were not allowed to tell guests that the ride was a rollercoaster. And there were no warning signs to prepare the guest for what they were in for. Never before had a rollercoater been a dark ride. One 67 year old woman who suffered a broken bone in her spine said she was expecting a slow, panoramic ride in outer space, like It's A Small World.
- Originally Disney-MGM Studios was going to have a section of that park devoted to the Muppets called The Muppet Studios. Not only was there going to be the MuppetVision 3D movie theater, but a Muppet stage show, Muppet parade and a Muppets Movie Ride taking guests on "a misguiuded tour through movie history". But Jim Henson died before the deal closed. A stage show and parade did finally premiere but they didn't last long.
- The Disney-MGM Studios was announced at Michael Eisner first share holders meeting in 1985. Eisner knew of Universal's plan to break ground in Florida. He was president of Paramount Pictures when Universal came to them to help build the park in 1981. Eisner wanted to beat them to the punch... VERY un-Disney like behavior from Disney's new CEO. Initially, MGM was added to the name because Disney didn't have films like Gone With The Wind and Wizard of Oz to their name. MGM added historic movie cred. Even one attraction, "Castastrophe Canyon" part of Disney-MGM Studios tram ride actually came from Universal's planned tram attraction called "Hollywood Canyon Disaster". This started a "Tour War" between the two parks. Angry over the theft, Universal pulled plans for a tram tour completely out of their Florida park.
- The book also talks about the change in Main Street over the years. How it evolved from an important piece in Walt's show to one long souvenir shop. It was a sad development, but in retropect a necessary one to keep the parks in the black.
- The book goes into detail on how the countries in the World Showcase were selected. Originally the each country would sponsor it's own pavilion in World Showcase. However, WDW ended up footing most of the bill causing them to scale back plans. The once planned Switzerland Pavilion was suppose to have a replica of the Matterhorn ride. Mexico and Canada were selected as the entry points to World Showcase due to being our closest neighbors.
- I also didn't know how the events of 9/11 crippled WDW. Thousands of layoffs. Port Orleans Resort was closed. The Disney Institute was closed. The influx of unskilled low paid workers helped lower the Disney guest service standard. Construction of the budget hotel Pop Century was halted and half of the planned hotel would never be built.