I try not to buy from this scale, but it must be difficult for the premium 6"-7" figure market.
The figures felt more reasonable when prices were lower, but now two or three of those can get into Hot Toys pricing territory.
There's also Bandai kits which offer great value for what you get, even though character selection is limited.
And for other characters, while Hasbro is doing a poor job at managing their lines, Photo Real was a game changer. BS6" prices keep going up too, but seems like it gets harder to justify the pricier 1/12 scale offerings when you've got options above and below.