I passed on this the first time around, but may pick it up. I've always thought it was a fantastic looking figure, but my main reason then was that Hot Toys didn't have a prolific 1:4 line. However, I wonder if that might be changing. Expanding into 1:4 seems like such a no-brainer, so I don't know why they haven't simply created a "Quarter Scale" or "Prestige" division.
- There aren't any 1:4 figure producers to speak of and HT already has the Big 3 licenses—Marvel, DC, Star Wars.
- Any cannibalization of their 1/6 sales would be nominal at most as they'd primarily be competing with companies like Queen Studios, JND and Prime 1.
- They could probably use most if not all of their existing vendor supply chain, all of whom would benefit by growing accordingly.
- And of course the larger scale would mean higher end, higher dollar products with even more realistic sculpts.
I'm sure Hot Toys has done several market studies, so it's entirely possible that either the market simply isn't there; the R&D and production costs are too high to justify; or the margins are significantly lower than 1:6.
That said, maybe they've been watching companies like Queen Studios and JND and seeing a growing market for 1:4 scale and 1:3 scale hyperrealistic collectibles in the last 2-3 years. I don't think HT would have any problem coming pretty close to, or matching, the level of detail and realism of those companies (especially if they can come up with a high quality rooted hair solution and maybe introduce a couple of other innovations not possible or practical with 1:6).
If they can keep the price point to around $550-$650 and have worldwide distribution, I think they'd both carve out a big chunk of the current 1:4 scale market and significantly grow the market by bringing in new collectors.
I know Hot Toys has already dipped a toe into each of the three major licenses (Batman & Joker/DCEU, Iron Man & Spider-Man/MCU, Vader, Boba, Mando/Star Wars), but to me it never seemed like they were committed to the scale. However, if they were to show up to the next major convention with a Quarter Scale section that featured prototypes for say Cap, Thor, and Black Widow (plus an obligatory Iron Man MK85); JL Batman, Superman and Wonder Woman; and Luke, Leia and Han, I'd definitely be ready to jump on board.