Depends. I bought the first Amazing Spiderman suit because I liked the new take on it. The movie was trash (to me), but I loved how different it looked, so I bought it. I also love the look of Harley in Suicide Squad, but hate the movie. Didn't buy the figure that time. I've been on both sides of this plenty, so I get wanting something because of how it looks, not because of what it represents. But my point is that when someone says that they "never understood the mentality of buying a figure only if the movie was good", I'm saying i'm not quite sure what there is to not understand. $200+ for a doll is steep, so enjoying the movie probably factors into this for more people than you might think.