Semantics. SS referred to it as exclusive but ultimately it was marked "Special Edition" on the final product. I don't know how many were made vs the standard edition but that labeling may mean something to collectors.
The (rhetorical) question is how special can a special edition be if it keeps getting reissued?
I understand what you're saying, but it was never marketed as a limited edition, nor a numbered edition. So them making more isn't going back on what they sold originally.