Or it's just possible that people have different opinions on the relative worth of figures. I think it's cool that HT is attempting stuff like this, but that doesn't change my view that the price is laughable. It has only 8 points of articulation, there's nothing particularly special about the paint applications or its mechanical and light-up features and yet they've priced it above any Iron Man or War Machine figure they've ever produced (save for the Hulkbuster). IMO that's mind boggling. I recognize it's all new tooling for them, but when the animation style makes it look closer to a $48 figure you'd find in Target rather than a $480 Iron Man, maybe they should have a bit of flexibility built into their profit margin formula.