To me, this whole mess started with Justin and his crusade to defend Toys Wonderland. Then he recruited all the other “influencers” to dunk on SS and together they all started this NoDOPO movement. And even tho things were getting over produced and there were piles of Marvel figures available after release, it wasn’t till then that a PO would go up like a wet fart and lots of folks were on the NoDOPO train. There were probably enough people DOPOing to keep revenue up at SS, but once they started their merry brigade, that probably brought their revenues to a trickle.
Now SS, theyve never had the visionary leadership to creatively combate all this. They got right down in the mud with those guys, which is par for them as this was not the first fan fight they’ve been in. In as such, they’ve been at a loss to permanently win back their customer base and once again, chose violence. Now this latest course correction of theirs is, in one hand, prodding people to go back to DOPOing, but simultaneously pushing others to purchase from the very retailers that started all this mess.
That’s my 2cents, probably worth less