Your surprise is guaranteed. They will milk that franchise far more, and longer, than they have with Iron Man.
Haha my friend, at this moment I can't quite picture them milking Star Wars in the same way as Iron Man. Milking with different figures is one thing but milking the same character with a different paint scheme - that's a new low. I can't picture HT doing over 15 variants of Storm Troopers and how many variants of Chewie could be made?