Based on watching the keynote speach about iPhone, my understanding of it was that it is sort of Apple's attempt to make many, but not all, features of a typical blackberry and such, better than what is currently on the market, better means of text messaging and things like that, combined with iTunes audio and video to act as an iPod as well to slim down how many devices you may have with you at a time, but the overall sense I was left with is it has a little for everyone, but it's not quite a full package for any one group, such as corporate owners.