I doubt there any many ppl who would buy a Gothmog figure that wouldn't have bought the Witch King. Gothmog is an obscure character that is more or leas a movie only character. The Witch King is a pivotal character in LOTR. I would think it odd for any LOTR fan to spend $160 on a Gothmog figure but not buy a Witch King. The only ppl falling into that category i think would be those who already have a different witch king.
Now, the other way around, people buying witch king and not wanting gothmog, that is the very real scenario and problem with the strategy.
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I've already heard a number of people say they are not buying Gothmog. It could also be ASMUS trying to get people to buy Gothmog.