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I don't know. I'd say that certainly SUPERMAN '78 and probably even BATMAN '89 came into a very different media and pop culture climate that we have today. And both of those characters (particularly Batman, as the image within the zeitgeist was still the Adam West show) NEEDED to be reborn and re-introduced to the mainstream.
It's just not the same today.
No I get that the cinematic climate has changed tremendously, but that's not the point. To get the gravitas and wow factor that was needed for BVS, we need more establishment.
**** even if Bale's Batman had been brought into this and was face to face with Cavill as Superman it would have had that missing element.
I'm no Marvel fanboy either, but when Guardians of The Galaxy finally end up fighting alongside Captain America and the rest of that MCU, it will have a similar effect.
DC rushed into this with one mediocre movie behind them and wanted what Marvel had done without the effort. Will it pay off? Maybe short term, I have no doubt BVS will make a lot of money, it has too. But why not take their time, make really good product, introduce their characters properly?