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Gotta give Toshiba/HD DVD credit in that they're not going down without a fight:

Press Release:

WAYNE, N.J., Jan. 14 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba") today announced that it is stepping up its successful marketing campaign for HD DVD as it experienced record-breaking unit sales in the fourth quarter of 2007. Major initiatives, including joint advertising campaigns with studios and extended pricing strategies will begin in mid- January and are designed to spotlight the superior benefits of HD DVD as well as the benefits HD DVD brings to a consumer's current DVD library by upconverting standard DVDs via the HDMI(TM) output to near high definition picture quality.

As Toshiba achieved the #1 sales volume in the next generation DVD category with an approximately 50 percent market share in 2007, HD DVD is proven to be the format of choice for consumers. Coupled with an 80 percent plus market share of all next generation DVD equipped notebooks for the 4th quarter 2007, the HD DVD format has already paved the way to a high definition digital AV solution by eliminating the boundaries between the consumer's living room and on the go.

HD DVD not only creates the ultimate high definition entertainment experience, leveraging all of the promise of the format such as superior audio/video performance, Web-enabled network capabilities and advanced interactive features - it also has a high-level of compatibility with DVD. With DVD upconversion via the HDMI output, HD DVD players instantly make a movie lover's existing DVD library look better than ever.

"HD DVD is the best way to watch movies in high definition," said Jodi Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Our HD DVD players not only play back approximately 800 HD DVD titles available worldwide and deliver an entirely new level of entertainment but also enhance the picture quality to near high definition on legacy DVD titles by all studios. In short, we added high def to DVD which already is the de facto standard format created and approved by the DVD Forum that consists of more than two hundred companies."

New Marketing Strategy for Mass Market Adoption

Taking the holiday season sales based on promotional prices into full consideration, these new manufacturer's suggested retail prices (MSRP) are designed to meet the potential demand for HD DVD players in the U.S. market. Effective on January 13, 2008 the MSRP of the entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99.

"While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer," said Yoshi Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this holiday season have proven that the consumer awareness of the HD DVD format has been elevated and pricing is the most critical determinant in consumers' purchase decision of the next generation HD DVD technology. The value HD DVD provides to the consumer simply cannot be ignored."

Extended Advertising Campaign

Toshiba plans to execute an extended advertising campaign that will further enhance consumer awareness of the benefits of HD DVD and drive sales to retail among potential consumers. Advertising strategies will include television, print and online media channels. Toshiba will also work with its dealers and studio partners on joint marketing and promotional initiatives to promote HD DVD. Current promotions include "The Perfect HD Offer" - a mail-in offer allowing consumers to select five HD DVD titles for free from a selection of 15 with the purchase of any Toshiba HD DVD player.

Consistent Viewing Experience and More

With advanced interactivity and Web-enabled network capabilities built into every HD DVD player through a dedicated Ethernet port as mandated by the specifications approved by the DVD Forum, Toshiba delivers on the promise of a consistent entertainment experience through firmware updates as studios launch new applications. HD DVD allows studios to flex their creative muscle in ways never before seen. The latest of these new experiences is online streaming. Now, when consumers connect their HD DVD player to the Internet, they can stream new content or trailers, as available, directly from a movie studio's server.

Universal Home Video, Paramount Pictures and DreamWorks Animation SKG have reported that an average of 30 percent of HD DVD owners have accessed Web- enabled network features and continue to do so regularly.

Ongoing Customer Commitment

In order to ensure that its customers will receive complete satisfaction from their new players, Toshiba introduced the "HD DVD Concierge" earlier this month. Consumers can now call 1-888-MY HDDVD (1-888-694-3383) for answers to general questions about HD DVD, for operational assistance or for assistance with various promotions.
Click to expand...
 
IrishJedi said:
Gotta give Toshiba/HD DVD credit in that they're not going down without a fight:
Click to expand...

They can sell stuff as cheap as they want at this point. With the majority of the studios backing Blu Ray what is it going to matter? Wii excluded, just ask Nintendo. Their 64 and Cube could hardley handle being in 3rd place with no developer support. Again Nintendo fanboys keep you passies in I know the Wii is different.

My point is if they only have a fraction of the movies who is going to buy it?
 
BadMoon said:
They can sell stuff as cheap as they want at this point. With the majority of the studios backing Blu Ray what is it going to matter? Wii excluded, just ask Nintendo. Their 64 and Cube could hardley handle being in 3rd place with no developer support. Again Nintendo fanboys keep you passies in I know the Wii is different.

My point is if they only have a fraction of the movies who is going to buy it?
Click to expand...

That is completely true. However, if you read between the lines this is clearly an attempt to grab more traction and woo studios (WB, Fox, etc) to jump onboard or back onboard.

And while its doubtful, it COULD happen. Seriously, does anyone really believe a word any of these f'ing studios says anymore? There all a bunch of thieving sharks. Any one of them can make some crazy ass announcement at any time. At this point, Toshiba's last hope is vested in the notion that companies like Universal are more sincere in their format exclusivity than that of WB, Disney and Fox (who is and always has been the true wildcard in all of this).
 
IrishJedi said:
That is completely true. However, if you read between the lines this is clearly an attempt to grab more traction and woo studios (WB, Fox, etc) to jump onboard or back onboard.

And while its doubtful, it COULD happen. Seriously, does anyone really believe a word any of these f'ing studios says anymore? There all a bunch of thieving sharks. Any one of them can make some crazy ass announcement at any time.
Click to expand...

Nope, your right. They might as well run beside Hilary and Osama. I know it's Obama but come on! It's too damn funny! :lol
 
IrishJedi said:
That is completely true. However, if you read between the lines this is clearly an attempt to grab more traction and woo studios (WB, Fox, etc) to jump onboard or back onboard.

And while its doubtful, it COULD happen. Seriously, does anyone really believe a word any of these f'ing studios says anymore? There all a bunch of thieving sharks. Any one of them can make some crazy ass announcement at any time. At this point, Toshiba's last hope is vested in the notion that companies like Universal are more sincere in their format exclusivity than that of WB, Disney and Fox (who is and always has been the true wildcard in all of this).
Click to expand...

these threads rally should be merged and I hate feeling like the guy who is defending blue ray and the craziness the movie studios and electronics companies have created with the consumers, but I believe as of the end of the month Universal is no longer HD DVD exclusive, they may not release anything other then HD DVD but they could if they so choose to release Blue Ray as well. I think the retailers are the ones who are really going to make push to end this, I know the local walmarts over the weekend deleted one of the end caps for HD DVD and gave the space to Blue Ray.


Evan
 
The writing is certainly on the wall, but I still don't see Universal releasing a Blu-ray title in 2008. By this time next year, the format war will be in its final days as HD DVD slowly crawls like a wounded animal towards its inevitable death.

The Warner announcement did not end the war, it tipped the scales in favor of Blu-ray to such a degree that the momentum will never swing back. I am guessing that the mopping up will take months before the war is officially over and one format is left standing, some time in 2009.
 
BadMoon said:
They can sell stuff as cheap as they want at this point. With the majority of the studios backing Blu Ray what is it going to matter? Wii excluded, just ask Nintendo. Their 64 and Cube could hardley handle being in 3rd place with no developer support. Again Nintendo fanboys keep you passies in I know the Wii is different.

My point is if they only have a fraction of the movies who is going to buy it?
Click to expand...

Time Warner is the 800 pound gorilla.

Sony should have never been allowed to purchase a movie studio.
 
Jair said:
these threads rally should be merged and I hate feeling like the guy who is defending blue ray and the craziness the movie studios and electronics companies have created with the consumers, but I believe as of the end of the month Universal is no longer HD DVD exclusive, they may not release anything other then HD DVD but they could if they so choose to release Blue Ray as well. I think the retailers are the ones who are really going to make push to end this, I know the local walmarts over the weekend deleted one of the end caps for HD DVD and gave the space to Blue Ray.


Evan
Click to expand...

There's a high probability that Paramount/Dreamworks and Universal are remaining HD-DVD exclusive. However, I hope one format wins because I really want it to be over.
 

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