Prices wouldn't be so high if morons pre-ordered stuff and didn't waaaaay over pay on retail months after it ships. Sideshow knows what their stuff is selling for, and are taking the margin of what their stuff sells for later for themselves. They will get burned when they release duds, but the rest is gravy.
I really don't get why you have to declare all these individuals "morons". There are many reasons why you'd choose to order via retailer. This is not moronic in any way. So please give some thought to your choice of words in the future.